7 Tips for Memorable and Easy-to-Understand Imagery

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  • Choose or Create Relevant Visuals: Users focus more on images that support text content, so choose visuals that enhance the key message you want to convey.
  • Maintain Visual and Textual Harmony: View images and text as two channels to strengthen your message, avoiding irrelevant visuals that can decrease memorability.
  • Keep It Simple: Use high-quality visuals that are easy to interpret and do not overwhelm the viewer with excessive information.
  • Use Consistent Visual Style: Ensure that all visuals in your content have a consistent style and aesthetic to create a cohesive user experience.
  • Provide Context: Place visuals next to associated text to provide context and help users understand the relationship between the two elements.
  • Optimize for Different Devices: Make sure your visuals are optimized for different screen sizes and devices to ensure a consistent experience for all users.
  • Test and Iterate: Conduct user testing to see how effectively visuals enhance understanding and make adjustments based on user feedback for optimal impact.