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Nielsen Norman Group

Cookie Permissions 101

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Cookie Permissions 101: Giving Users Control Over Data Privacy

  • Cookie permissions play a crucial role in respecting user privacy and complying with data protection laws such as GDPR, CCPA, and VCDPA.
  • Cookies are small data files stored in a browser by websites to record user preferences and interactions.
  • Obtaining user consent is an essential part of cookie permissions to ensure users have control over their data.
  • A study was conducted to observe user interactions with different cookie permission designs.
  • Companies must strike a balance between providing clear and simple choices and not confusing or frustrating users.
  • Cookie permissions need to be user-friendly while complying with legal requirements.
  • Providing options for users to control cookie settings is an effective way to respect privacy and improve user experience.