Nielsen Norman Group

Generative UI and Outcome-Oriented Design

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Table of Contents

  1. Introduction
  2. Defining Generative UI
  3. Outcome-Oriented Design
  4. Conclusion

1. Introduction

GenUI, or Generative UI, is a new concept that promises to deliver highly personalized interfaces by utilizing artificial intelligence to create dynamic user experiences tailored to individual needs.

2. Defining Generative UI

Generative UI refers to user interfaces that are generated in real time by AI to provide customized experiences based on user context. This shift towards genUI marks a significant departure from designing static interfaces for a broad audience, as it focuses on tailoring interfaces to the specific needs of each user.

3. Outcome-Oriented Design

With the rise of generative UI, designers are shifting towards an outcome-oriented approach, where the focus is on defining user goals and constraints for AI to work within, rather than designing specific interface elements. This approach prioritizes the end result and user experience over static design elements, allowing for more flexibility and personalization in interface design.

4. Conclusion

As generative UI continues to develop, designers will need to adapt to a more personalized and dynamic approach to interface design. By embracing outcome-oriented design principles, designers can create interfaces that are more aligned with user goals and provide a more tailored user experience in the era of AI-driven customization.