In the Midst of Crisis, a Beautiful Choice Unfolds by an Entrepreneur | Jungsuk Jay Lee

I. Introduction

The article highlights the story of Jungsuk Jay Lee, an entrepreneur who made a beautiful choice in the midst of a crisis. He faced a challenging situation with his company, but eventually found a new vision and path towards success.

II. Early Career

Jungsuk Jay Lee started his career at the age of 26, with a lot of freedom to explore his options. He considered his work to be like an insurance policy, giving him a sense of security and the ability to try new things.

III. Building a Company

Lee eventually founded a company, which focused on creating a music-based social media platform. However, his team faced challenges as other companies, such as TikTok, started offering similar services and attracting content creators.

IV. A New Direction

Despite these setbacks, Lee realized that his company's focus on music was limiting its potential. He was not sure what his new vision was, but he knew that he wanted to move away from music and towards a more creative, open-ended platform.

V. The Power of Teamwork

Lee recognized that he could not achieve this new vision on his own. He relied on his team to help him brainstorm ideas and create a new strategy for the company. Together, they came up with the idea for Zepeto, which allowed users to create and share virtual avatars.

VI. Acquisition and Growth

Zepeto was successful, and in 2020, the company was acquired. Lee's new role was to build a US team for Zepeto and expand its reach. He acknowledged that the future was uncertain, but he was excited for the possibilities that lay ahead.

Overall, Jungsuk Jay Lee's story highlights the importance of flexibility, teamwork, and a willingness to adapt in the face of challenges. By embracing change and taking risks, he was able to find success even in a difficult situation.