Paula Scher's 10 Rules for Play

1. Take Risks: Scher believes that taking risks is essential in design. It allows for innovation and creativity to flourish.

2. Embrace Failure: Scher encourages designers to not be afraid of failure. It is through failures that one can learn and grow as a designer.

3. Question Assumptions: Challenging assumptions allows for new perspectives and ideas to emerge. Scher advises designers to question everything and not accept things at face value.

4. Experiment: Trying out different techniques and approaches is crucial to finding new ways of solving design problems.

5. Play with Words: Language is a powerful tool in design. Scher suggests playing with words and using them in unexpected ways to create impact and engage the audience.

6. Break the Rules: Scher believes that rules should not limit creativity. It is important to break the rules and think outside the box in order to push the boundaries of design.

7. Stay Curious: Curiosity is a key trait for designers. Scher encourages continuous learning and exploration to stay inspired and innovative.

8. Collaborate: Collaboration allows for the sharing of ideas and perspectives. Scher emphasizes the importance of working with others to create better design outcomes.

9. Trust Your Intuition: Gut instincts play a significant role in the design process. Scher advises designers to trust their intuition and not be afraid to take risks based on their instincts.

10. Have Fun: Design should be enjoyable and playful. Scher believes that having fun in the process can lead to more creative and impactful designs.

By following these rules, Scher believes that designers can cultivate a mindset of play and ultimately create more innovative and successful designs.