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Shark Tank-featured food truck builds $180M brand beloved by Americans | CUPBOP (1/3)

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  • Cupbop is an Asian street food sensation in Utah that started as a food truck and has now become a $180 million brand.
  • Despite the low Asian population in Utah, Cupbop managed to generate a large customer base through word-of-mouth.
  • The success of Cupbop can be attributed to its unique blend of Korean and Mexican flavors, as well as its convenient and affordable fast-casual dining experience.
  • Cupbop has expanded from its food truck origins to include multiple brick-and-mortar locations, as well as a nationwide franchise program.
  • The brand has also been featured on the popular TV show Shark Tank, which has helped to further increase its visibility and success.
  • Cupbop's success serves as an inspiring example of how a small food truck can grow into a multi-million dollar brand by offering a unique product and providing a memorable dining experience for customers.