articleschannelstagsspacestoolkit
Nielsen Norman Group

The Wizard of Oz Method in UX

View Original
thumbnail

The Wizard of Oz Method in UX

Summary:

The Wizard of Oz method is a user-research method where a user interacts with a mock interface controlled, to some degree, by a person. This method helps test designs powered by complex technologies at a low cost by simulating the responses the technology might provide.

What Is the Wizard of Oz Method?

The Wizard of Oz method is a moderated research method where a user interacts with an interface that appears autonomous but is controlled by a human. It is named after the novel "The Wonderful Wizard of Oz" by Frank Baum, where the powerful wizard turns out to be an ordinary man pulling levers behind a curtain.