The 5 Scrum Values

The five Scrum values are commitment, courage, focus, openness, and respect. These values serve as standards or principles for Scrum team members to guide their work.

Commitment

Commitment means team members are dedicated and invested in delivering results. They choose tasks from the backlog that they are interested in and committed to bringing to fruition. It involves taking ownership of their work and ensuring it aligns with the team's goals.

Courage

Courage in Scrum refers to the ability to address challenges and conflicts head-on. It involves speaking up about issues and finding solutions. Team members should view failures as learning opportunities and have the courage to take risks and try new ideas.

Focus

Focus means eliminating distractions and concentrating on the tasks at hand. It involves staying committed to the current sprint's goals and not getting overwhelmed by other priorities. Team members prioritize their work and avoid multitasking to maintain focus.

Openness

Openness is about creating an environment where team members can freely share ideas and concerns. It involves being open to feedback, both positive and constructive, and accepting different perspectives. Team members should be willing to ask for help and collaborate openly.

Respect

Respect is about treating team members with courtesy and recognizing their contributions. It involves active listening, empathy, and valuing diverse opinions. Team meetings should foster respectful communication, allowing everyone to voice their thoughts without fear of judgment.

Applying Scrum Values in Daily Product Management Work

Product managers can apply Scrum values in their daily work by embracing the following practices:

1. Commitment: Understand customers' needs and continuously work towards delivering the most valuable solutions. Stay dedicated to improving the product and meeting customer expectations.

2. Courage: Be proactive in addressing challenges, conflicts, and uncertainties. Embrace failure as an opportunity to learn and improve. Have the courage to take risks and try innovative ideas.

3. Focus: Prioritize tasks and avoid distractions to maintain focus on the most important goals. Align the team's efforts with the product vision and avoid getting sidetracked by unrelated tasks.

4. Openness: Foster an environment that encourages open communication and feedback. Actively listen to team members, encourage different perspectives, and be willing to adapt to new ideas.

5. Respect: Treat team members with respect, valuing their contributions and diverse opinions. Create a supportive and inclusive environment where everyone feels comfortable sharing their thoughts and concerns. Encourage collaboration and teamwork.

By applying these Scrum values, product managers can promote a more productive and collaborative work environment, leading to better outcomes for their team and the product.