What is a website’s hero section? Best practices, tips, examples
I. Introduction
- The hero section of a website is the first thing visitors see and it is important to make a good impression.
- A hero section typically consists of a visually prominent image, some attention-grabbing text, and a call to action button.
II. Anatomy of a hero section
- Hero image/graphic
- The central visual element of the hero section that communicates the website's key message.
- It can be an image, illustration, graphic, or video.
- Call to action button
- A button that prompts visitors to take a specific action.
- Examples include "Sign up," "Learn more," or "Get started."
- Ideally, there should be just one prominent CTA button, connected to the main action.
III. Best practices for designing a hero section
- Use high-quality images
- The hero image is the first thing visitors notice, so it should be visually appealing.
- Avoid using generic stock images that users may ignore.
- Make the call to action button visually prominent
- The CTA button should stand out and catch the visitor's attention.
- Use contrasting colors and clear text to make it easy to find.
- Don't overuse call to action buttons
- Ideally, there should be only one CTA button in the hero section.
- Having too many buttons can confuse visitors and dilute the main action you want them to take.
- Incorporate a video
- Consider using a video instead of an image in your hero section.
- Videos can capture and retain visitors' attention more effectively.
IV. Examples of websites with great hero sections
- Provide examples of websites that have successfully designed their hero sections to make a strong first impression.
V. Conclusion
- By following best practices and using high-quality visuals, concise text, and a prominent CTA button, you can create a hero section that hooks visitors and encourages them to take action.